How to Attract More NDIS Clients as a Sole Trader or Small Business

Independent providers excel at person-centred support—but marketing, admin and compliance can slow growth. These practical tactics help you get noticed, build trust and scale sustainably.

Maximise Visibility Where People Search

Referrals are great, but purpose-built directories such as Solotude connect you with participants, carers and coordinators already looking for your services—without commission fees.

Build a Trustworthy Profile

Be clear about services and whether you are registered or unregistered
Show qualifications, insurances and Worker Screening
Use a friendly, professional photo and request client reviews

Partner with Support Coordinators & Plan Managers

Introduce yourself with a concise service summary, qualifications and coverage areas. Offer a short meet-and-greet. Consistent professionalism earns preferred-provider referrals.

Leverage Word of Mouth

Ask happy clients to share your details or leave a review. In close-knit communities, a single recommendation can unlock multiple opportunities.

Be Easy to Contact

Keep phone/email visible across your website and listings
Aim to respond within 24 hours
Offer multiple contact options (phone, email, text)

Show Up Locally

Attend community events and expos; leave flyers with GPs and therapy centres. Local presence compounds over time and differentiates you from larger agencies.

Stay Compliant & Consistent

Maintain ABN, insurance and checks. Follow the NDIS Code of Conduct. Reliability—punctuality, active listening, dignity—builds long-term trust.

Use SEO to Be Discoverable

Include natural keywords (e.g., “NDIS providers Sydney”, “NDIS provider registration checklist”) and your service areas (e.g., Perth, Adelaide, Brisbane) on your site and profiles.

Avoid Common Pitfalls

Adopt simple invoicing/accounting tools, keep learning about NDIS changes, and find peers/mentors. The right systems prevent burnout and unlock sustainable growth.

Final Thoughts

Pair excellent care with smart visibility, strong relationships and consistent professionalism. Tools like Solotude make it easier to reach the right clients and grow with confidence.

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Direct Connections:

We eliminate the middlemen, allowing participants and care workers to connect directly.

Flexibility:

Participants have the freedom to choose who they work with, while care workers can manage their own schedules and terms.

Transparency:

With detailed profiles and honest reviews, you always know what to expect.

Community:

Solotude is more than just a platform; it's a community built on trust, respect, and the shared goal of providing excellent care.

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Whether you're a participant looking for support or an NDIS worker looking to grow your business, we invite you to join the Solotude community.

Our Vision for the Future.

As we continue to grow, our vision is to become the go-to platform for independents and small providers within the NDIS and beyond. We aim to expand our community, continually improve our platform, and introduce new features that make the process of finding and managing care even more seamless. Our ultimate goal is to redefine how care is delivered and received, creating a system that is truly participant-centered and NDIS worker-friendly.